Tom Fereday

Tom Fereday develops products based on the principle of honest design. By using the materials and environment as a positive design constraint we guide intelligent and thoughtful design outcomes which connect with people through natural materials, tactile finishes and unique design. We strive to create enduring designs which are meaningful to people and their environment. Born in Australia, Tom Fereday grew up in England studying at the Wimbledon School of Art before moving to Sydney to complete an honours in Industrial Design at the University of Technology Sydney. Working across Europe and Australia Tom Fereday went onto establish his sole practice in 2012.

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Getting to know Tom Fereday

We use the materials and environment as a positive design constraint to guide intelligent and thoughtful design outcomes.

Getting to know Tom Fereday

Q: What are your favourite products used in your Caroma capsule and why did you choose them?
The sink, we enjoyed developing a bespoke vanity base that complimented the cast ceramic form. 

Q: Describe your approach to design? 
I try to develop products based on the principle of honest design, conveying a design process which celebrates the materials and manufacturing processes behind furniture and products, to design from the inside out. 

Q: What inspires you in your design and how do you come up with your ideas?
We use the materials and environment as a positive design constraint to guide intelligent and thoughtful design outcomes which connect with people through natural materials, tactile finishes and unique design. 

Q: What is the biggest single influence on your creative thinking? 
The materials and manufacturing processes behind the product. 

Q: What is your strongest skill? 
I think over time I have learnt to collaborate well with people to learn from others and compliment brands.

Q: What are you currently fascinated by and how is it feeding into your work? 
I am currently fascinated with cast metal and the processes behind it.

Q: What are you passionate about besides your work? 
Cycling, it’s a great way to clear your head.