Tom Fereday develops products based on the principle of honest design. By using the materials and environment as a positive design constraint we guide intelligent and thoughtful design outcomes which connect with people through natural materials, tactile finishes and unique design. We strive to create enduring designs which are meaningful to people and their environment. Born in Australia, Tom Fereday grew up in England studying at the Wimbledon School of Art before moving to Sydney to complete an honours in Industrial Design at the University of Technology Sydney. Working across Europe and Australia Tom Fereday went onto establish his sole practice in 2012.